User Acquisition - Senior Manager

Thankz Offshore Expertz
Thankz Offshore Expertz
( Other )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Do you have a passion for mobile app marketing? 

Are you fascinated by the process of acquiring valuable users for some of the largest mobile app and game developers?

Do you obsess on daily optimizations and testing? 

Are you fascinated by the effect of winning creativity on campaign performance?

Do you want to deliver performance to world-class clients while having tremendous autonomy and personal freedom?

We are looking for entrepreneurial individuals who are seeking an analytically challenging and strategic role with a fast-growing, tech-enabled, marketing services company.

  • Manage UA client accounts through daily testing, optimization, and creative updates
  • Design and execute against robust learning agendas to identify winning strategies and tactics
  • Collaborate with creative directors to identify new creative strategies to add to the learning agenda
  • Conduct weekly/bi-weekly client calls to update the client on progress and results
  • Collaborate with UA team members on a weekly basis to share best practices and successes and “successful failures” that fuel new strategies
  • Develop cross-publisher strategies across Facebook, Google, Snap, TikTok, and others in order to maximize client results
  • Lead client QBR’s including performance results, go-forward strategy, and creative strategy, and learning agenda
  • Obtain client feedback directly and indirectly from sources such as NPS in order to refine our approach and deliver greater customer satisfaction
  • Create relationships with and effectively leverage client stakeholders at strategic partners (Facebook, Google, Tik Tok) to create collaborative strategies that improve client performance.
  • Create and develop a high-performing team fueled by clarity, empowerment, and accountability

Skills & Experience

  • Strong analytic, quantitative, and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
  • 5+ years of work experience and 3+ years’ of recent experience in high-scale, hands-on performance marketing role with Facebook and Google AC User Acquisition
  • Experience in performance marketing, online advertising, media buying, lead generation or consulting.
  • Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS, ROI, LTV)
  • Proven ability to persuade clients by creating compelling strategies and delivering value.
  • High attention to detail and a proven self-starter
  • Advanced knowledge of Excel
  • Experience with Facebook Marketing Partner bid management platforms.
  • Expertise in eCommerce, fintech, entertainment, or mobile gaming
  • Understanding of the creative development process and proven success in working with creative teams
  • Bachelor’s Degree or equivalent
  • Strong commercial and business acumen
  • Ability to excel in matrixed teams across multiple departments
  • Strong analytical skills and comfortability with data
  • Exemplary verbal and written communication skills
  • Strong presentation skills with proficiency in Powerpoint, Google Slides, or Keynote

This is a 100% remote full-time freelancer role. This role includes No benefits.

Working hours: PST (8 hours straight shift with 1 hr break)

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