Social Media Manager

( Media & Creative )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail


We are on the lookout for a Social Media Manager. The Social Media Manager will play a critical role in supporting the team’s branding, content and social media strategy across its owned and paid social media channels. Interest in all things personal finance and social media trends is a must. The role reports into the Lifestyle Content Manager.


  • Develop, drive and implement organic and paid social strategies that support both short and long-term objectives. Track, analyse and evaluate the success and reiterate and optimise strategies accordingly
  • Own social KPIs and manage social platforms independently including identifying gaps and providing recommendations to meet targets
  • Work in alignment with multiple stakeholders — content editors, the creative team, and performance marketing to create data-driven social media plans, with business targets in mind
  • Work in tandem with creative/design team to create compelling channel-specific content that pushes boundaries in the personal finance narrative  
  • Understand and draw insights organic and paid reporting metrics for all social media channels (Facebook, Instagram, Telegram, YouTube, and LinkedIn)
  • Compile social media reports and present performance, insights and learnings 
  • Provide analysis on current benchmarks, own and competitors’ social media channels and audience preferences
  • Guide your report on day-to-day social media management: drafting copies, scheduling and posting on our social media accounts 
  • Evaluate and shape internal processes to make them more effective and efficient
  • Be the mastermind of our channel’s community management
  • Support commercial initiatives on an ad-hoc basis
  • Share best practices, news and trends with the team to hunt relevant angles for our social media channels 
  • Attend team meetings with the Content team, wider Marketing team and regional team where required
  • Bring new and uncharted ideas to the table that helps us differentiate our content


  • 5+ years of experience of working on social media strategy and planning
  • Diploma / Degree in Mass Communication, English, Journalism, Public Relations or related Communications field
  • Background in personal finance experience preferred but not mandatory
  • Extensive experience on Facebook, Twitter, Instagram, YouTube and LinkedIn
  • Working experience with social media management tools Hootsuite, Lately, Facebook Insights, Buffer, SimilarWeb etc
  • Social media reporting experience
  • Experience with social media buying (whether implementation and or planning)
  • Strong copywriting skills
  • Strong organisational skills
  • Excellent time management skills
  • A creative thinker with a strategic approach to content planning
  • Creative, and solutions-driven, with the ability to be a strategic, high-level thinker but also demonstrates the ability to diagnose granular events that shape the larger picture
  • Good eye for aesthetics and detail, and the ability to translate complex concepts into digestible bite sized content for our readers
  • Outstanding command of the English language
  • Excellent verbal and interpersonal skills

Key Skills:

  • Be patient, empathetic, and customer-obsessed: We're happy only when our customers are happy
  • A relentless sense of responsibility and ownership in problem-solving
  • The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
  • Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption
  • Incredible people skills
  • A self-starter and a collaborative team player who is able to work well under pressure in a fast-paced environment
  • Positive attitude and ability to work with suggestions and feedback from multiple parties

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. 

Work: We have a team of over 400 talented individuals in 6 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. 

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. 

Thrive: We launched in 2014 and fast-forward 7 years we now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. 

Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group

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