SMB Growth Marketing Manager - Remote

U.S. Bank
U.S. Bank
( Marketing )
asiaremotejobs.com  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job Description

We’re looking for an outstanding Growth Marketing Manager to help lead scalable and efficient customer acquisition and engagement programs for SMB customers using paid marketing channels.

You will be an early hire of the SMB marketing team that will help scale the user acquisition discipline at U.S. Bank. You will work with the head of SMB marketing to create a scalable process to help grow U.S. Bank user base through paid channels.

You will

  • Grow SMB portfolio of paid marketing channels and programs through daily optimizations for scale and return on investment
  • Find new investment areas to expand our marketing portfolio, owning test design, execution, analysis, and scaling the best opportunities
  • Leverage campaign and creative testing results to uncover growth and optimization opportunities
  • Conduct business and financial analysis to evaluate performance, determine and prioritize opportunities, and drive successful execution
  • Rigorously test hypotheses and use data to drive decisions, including implementing the necessary analytical frameworks and reporting mechanisms to measure and drive success
  • Partner with our product, brand, digital and business operations teams to launch new campaigns and initiatives
  • Develop and report on the marketing success metrics for all programs

Basic Qualifications

  • Bachelor's degree, or equivalent work experience
  • Eight or more years of related experience in growth marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

  • 5+ years of work experience, with growth marketing and user acquisition experience or another data-driven and impact-oriented role at a high-growth company
  • Excellent verbal, written and presentation skills
  • Strong quantitative and analytical abilities: you can pull your own data to answer your questions, and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Tableau) strongly preferred.
  • A penchant for translating your skills to new channels and projects - you tackle new challenges and channels strategically and carryover best practices or ideas from previous campaigns.
  • Familiarity with marketing channels (i.e. paid ads, SEO, DM, email) and concepts (attribution, LTV, CAC, return on investment, payback periods)
  • MBA/MS or equivalent markers of high achievement are a plus
  • Excellent verbal, written and presentation skills

Benefits

Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers .

EEO is the Law

Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program .

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