SEO Specialist

We are hiring an SEO Specialist to enable our users to be best able to find our site and our value-add offerings.

Responsibilities

• Build an SEO strategy across web entities
• Create an implementation roadmap for implementing best practices to drive more engagement
• Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
• Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Develop and integrate content marketing strategies
• Use social media to distribute content and encourage external sites to link back to the site of the organization
• Drive targeted and loyal traffic to the website through effective community-building
• Employing user experience (UX) and conversion rate optimization methods to turn visitors into active users

Requirements

• Proven SEO experience
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field