Senior Content Strategy Manager

( Other )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a Senior Content Strategy Manager to join our Marketing team. We are looking for candidates who are passionate about delivering quality content to Binance users (existing and prospective). The ideal candidate: is self-motivated, versatile, and a strong communicator and collaborator; has a strong pulse on the cryptocurrency and blockchain industry; and can edit clear, concise copy on tight deadlines; ideally cross region team management track record. With our global reach, your work will shape how the world sees Binance.

This is a full-time remote position.


  • Manage several content sub-teams
  • Manage editorial calendar and strategy across all Binance-owned content channels
  • Manage the content department’s budget and resource allocation to scale content output
  • Manage and grow team of freelance writers and contributors, create effective briefs
  • Edit, polish, proofread and publish a wide range of content including contributor content
  • Produce quality content that educates and inspires our user community, attracts new audiences and improves lead generation and conversion rates
  • Maintain brand, quality and tone of voice standards across all published content
  • Collaborate closely with cross-functional teams, including SEO, social media, product, operations, legal and compliance
  • Create and implement content guidelines/playbooks to ensure consistent tone of voice and content output across global and local channels
  • Analyze content performance, traffic, conversion and user journey mapping to inform content strategy
  • Leverage inbound and content marketing tools/strategies to meet business targets


  • 5+ years of editorial and content management experience
  • Solid team management track record, ideally a cross region team
  • Understand at least the basics of cryptocurrencies and blockchain
  • Solid understanding of economics, finance, trading, or banking is a plus
  • Research- and data-driven, with a strong pulse on cryptocurrency and financial markets
  • Has a strong sense of ownership and responsibility; strategic, logical thinking, and able to make well-reasoned decisions
  • Native or fluent English proficiency
  • Clear, concise, and unambiguous writing style, and ability to produce content in a timely manner
  • Strong internal communications, project management and organizational skills
  • Comfortable working in a global environmentExperience with SEO, content marketing, digital marketing, email marketing and integrated marketing is a plus
  • Bachelor's degree or above in English, journalism, marketing or related fields is a plus


  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
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