Responsible for the formulation and execution of the platform's brand strategy in the regional market, enhance brand exposure and visibility, convey brand value, establish and maintain a positive brand image in the regional to achieve traffic growth and user acquisition.
Plan & execute brand & marketing campaign by leverage on hot industry trends in the region to drive brand awareness and traffic
Coordinate internal and external resources, collaborate with BD, operations, product and other departments to manage the execution of campaign plans, review results and optimize campaigns.
Establish a crisis management mechanism, grasp the direction of public opinion, and form a positive brand reputation;
Keep abreast of the industry trends and competitors, and suggest countermeasures in due course
At least 2 years of relevant successful experience.
Deep knowledge of brand marketing, familiar with Fintech industry, background in crypto industry is preferred
Familiar with various marketing channels and methods, including but not limited to PR, GR, social media, integrated marketing, etc.