Regional Brand and Marketing Manager

MEXC Global
MEXC Global
( Marketing )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Job Description:

  • Responsible for the formulation and execution of the platform's brand strategy in the regional market, enhance brand exposure and visibility, convey brand value, establish and maintain a positive brand image in the regional to achieve traffic growth and user acquisition.
  • Plan & execute brand & marketing campaign by leverage on hot industry trends in the region to drive brand awareness and traffic
  • Coordinate internal and external resources, collaborate with BD, operations, product and other departments to manage the execution of campaign plans, review results and optimize campaigns.
  • Establish a crisis management mechanism, grasp the direction of public opinion, and form a positive brand reputation;
  • Keep abreast of the industry trends and competitors, and suggest countermeasures in due course


  • At least 2 years of relevant successful experience.
  • Deep knowledge of brand marketing, familiar with Fintech industry, background in crypto industry is preferred
  • Familiar with various marketing channels and methods, including but not limited to PR, GR, social media, integrated marketing, etc.
  • Sensitive to industry movements and trends
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