Product Marketing Manager

( )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Job Responsibilities
  • Grow users through user segmentation, product cross-sell, and product offerings integration
  • Map out user journey and increase user funnel conversion through surfacing product ask, user education, operation campaign
  • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
  • Drive User Acquisition, Improve User Engagement and Increase User Retention.
  • Establish relationships with partners and negotiate partnership deals
  • Coordinate and project manage marketing campaigns with other Binance functional teams
  • Provide market and competitive intelligence for Binance, monitor KPI and trends in communities to inform overall
Job Requirements
  • 6+ years minimum experience in integrated marketing campaigns with excellent data analytics capabilities.
  • B2C Crypto and/or Financial Knowledge Industry experience is a PlusAbility to excel in high pressure environment.
  • Proven success in growth marketing and operation, eg. operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top of funnel growth and funnel optimisation.
  • Strong written communication capacity and interpersonal skills: be able to build and manage strong relationships with their team, cross-functional colleagues, and external partners.
  • Inspirational to your team and partners
  • Data-focused: Able to roll up your sleeves to pull and analyze data and gain insights from the data
  • User-focused and product-driven: strong understanding of product, tech and platform
  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organisation
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
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