Product Marketing Manager, YouTube, Integrated Media Platforms

( Marketing )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 7 years of experience with a mix of marketing, product management, management consulting, or equivalent project management experience in technology.

Preferred qualifications:

  • MBA, Bachelor's or Master's degree in a technical/quantitative field (e.g., Engineering, Computer Science, Statistics, Economics, Finance).
  • Experience working with marketing platforms (e.g., paid media, email, notifications), product or engineering teams on technical projects, and in building growth/financial models.
  • Experience with SQL or other programming languages, and experience with strategy consulting.
  • Ability in analyzing data to develop marketing strategies, make sound business decisions and execute scaled programs that drive business goals.
  • Excellent project management and prioritization skills.
  • Excellent communicator, with ability to turn complex data into a concise, compelling story to influence technical and business stakeholders.

About The Job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As a Product Marketing Manager, you will set up the Platforms function of the APAC YouTube Platforms and Growth team. As primary owner of Platforms strategy and infrastructure, you'll drive key Marketing goals from Brand to Product Growth at scale, enabling Marketers and our Platforms operations team to reach and engage the world’s largest funnel of users.

Through deep understanding of our marketing goals and needs, you'll define our infrastructure and tools strategy and roadmap, translate our goals into Business and Product requirements, and partner closely with our Product, Engineering, and Analytics teams to make the strategy a reality.

In this role, you will partner with cross-functional teams and Growth team to launch new regional awareness, acquisition, retention, and engagement channels and campaigns across YouTube Product Areas. You will define and execute the regional quarterly testing plan, identify and scale best practices globally in our aim to healthily grow the adoption of YouTube’s products, services, and features across APAC.

Additionally, you'll lead the development of all regional owned and operated (O&O) training and communication programs to improve the understanding and utilization of our Programs, Policies, Tools and Channels by executive and working level groups.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.


  • Develop the APAC YouTube Integrated Media Platforms strategy and roadmap in collaboration with the Global Growth Platforms Marketing, Product, Policy, and Engineering teams, focusing to improve the efficiency, reach, and robustness of our tools, infrastructure, and policies.
  • Set-up, manage, and optimize the APAC YouTube Integrated Media Platforms vendor team and operating model to increase scale, intelligence, and efficiency of O&O programs, tools and channels.
  • Establish and manage a single cross YouTube Marketing O&O quarterly campaign planning and prioritization process, investment framework and inventory allocation approach. Execute on campaign in collaboration with the vendor team.
  • Influence cross-functional business leaders and gain alignment on key business opportunities and OKRs acting as primary liaison between global/local marketing teams, and APAC marketing point of contact with global and regional cross-functional teams supporting on-going sustainable growth.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .

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