Head of Design Strategy

Kraken Digital Asset Exchange
Kraken Digital Asset Exchange
( )
asiaremotejobs.com  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail
About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet.

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter.

Our diverse group of 2,000+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential.

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

About The Role

This position will be based out of our Singapore office. The Head of Design Strategy at Kraken will be responsible for owning the brand strategy on our design team. This role will partner with high-level stake holders in the company and oversee marketing design to ensure that there is a strong cohesion across all our brands, products, and copy.


  • Own brand strategy on the Design team
  • Ensure that there is strong cohesion across all our brands, products, and copy
  • Build design automation in brand, product, and marketing
  • Help recruit some of the best designers in the world to work across Kraken's product lines
  • Partnering with the VP of Design, oversee Marketing Design
  • Identify Design research leaders and help to build the team
  • Drive process improvement across design operations


  • Senior design leader (10+ years experience leading design teams) with a background in designing for marketplace businesses
  • Experience in high growth early stage companies, preferably having helped scale a design team from ~10 to ~100
  • Balancing team joy with achieving strong results is a skill you possess. You inspire all to want to achieve aspirational goals while also enforcing high standards and insisting upon exceptional execution.
  • Have the ability to create strong collaborative partnerships with key stakeholders across the company to ensure that the company is in sync and delivers on the company strategy and vision.
  • Juggling many shifting priorities (due to a volatile industry and scaling staff) excites you. While others may become overwhelmed or frustrated you find intrinsic pleasure in being constantly challenged and appreciate never being bored.
  • A design-focused CEO is your preference. Although some may prefer to have a CEO not involved in a company’s design function or output, you prefer a CEO who advocates for and expects high design standards across the company.
  • You look forward to working closely with the CEO if and when he/she requests this, but at the same time you are able to execute well and meet the CEO’s expectations with minimal guidance.

What will also help

  • Cryptocurrency, blockchain, and/or NFT experience preferred
  • An overall understanding of the security landscape for cryptocurrency

Location tagging: #Singapore

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at https://www.kraken.com/careers . We’re excited to see what you’re made of.
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