WANTED: Entrepreneurial business development lead to spearhead growth of exciting EdTech company in Thailand
EnglishScore is an EdTech venture which is scaling rapidly as it becomes the global test and certificate of English for employability. We are backed by the British Council, the globally-renowned authority in English language teaching and testing; and by Blenheim Chalcot, the UK’s leading digital venture builder.
Our mobile English test (Android and Apple) is available in 170 countries. 1,000 employers and education institutions have signed up for a dashboard account, and this number will grow to hundreds of thousands. People from around the world have already completed over 1 million test sittings, and this number will grow to hundreds of millions.
CHALLENGE - MOMENTUM AND GROWTH IN THAILAND
In 2019 we piloted the first version of the app, test and certificate in India. In 2020 we created a new version of the app and opened this up to other countries; also adding the dashboard for employers and education institutions. In 2022, we are focusing on growth and momentum in East Asia, and we want to push the growth and adoption of EnglishScore within a six month time frame in Thailand.
What this looks like:
The fruits of this investment should be reflected and measured in the growing organic adoption of the app and the test by target consumers, increased purchasing of certificates by aspiring employees, and growing revenues from the use of the dashboard.
We want someone on the ground in Thailand with the ‘X’ on their head to make this happen. You will own the plan, the execution and the results. Through your familiarity with the Thai context, your network, and your commercial flare you will be able to shape the right plan to achieve the outcomes.
While you will be expected to act with some autonomy, you should assume that your activities and responsibilities will include the following:
Note: In parallel the central marketing team will be running digital consumer marketing campaigns to drive volumes of test takers to the app. You will move quickly to prove the growth opportunity within the first six months. Get this right, and you can unlock the chance to drive this growth in Thailand to its full potential.
NICE TO HAVE
You will probably have relevant direct and indirect connections that you can draw on.
You may have some experience in a relevant sector, such as education, HR, recruitment or SaaS.
We will be delighted if we can continue to build a team that represents a variety of backgrounds, perspectives and skills. This benefits us, our employees, our partners and our customers. We are an equal opportunity employer, and we subscribe to British Council’s Equality global policy statement.