Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Binance is looking for a Growth Marketing Manager to inspire growth, excitement and education about Binance and our products and the cryptocurrency industry.
This role will work remotely as part of a small team with the responsibility of expanding our brand awareness and user acquisition, planning and executing creative marketing campaigns, both online and offline.
It requires working both highly autonomously and as part of the global distributed marketing team.
- Drive marketing direction by planning, executing and monitoring marketing initiatives and campaigns in order to increase both user growth and transaction volume growth for the business lines
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
- Coordinate internal resources and work with other teams across all functions (Performance Marketing, BD, Ops, etc) to conceptualise, develop and execute monthly campaigns as well as other marketing-related initiatives for Binance, including new launches, activations and local campaigns
- Drive higher LTV and transaction frequency of Binance users via in-house marketing tools (i.e landing pages & activity tools) and CRM lifecycle strategies to further incentivize and gamify Binance users
- Execute experimentation strategy to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies
- Craft and support product marketing launches for new and existing business lines and new product features updates.
- Minimum of 3 years in marketing planning and execution (campaigns/CRM/email marketing/performance) preferably at a fast-paced tech or e-commerce company
- Familiarity with online and offline marketing channels
- Proven experience in growing and managing user base
- Business level fluency in English and native level fluency in the designated local language (Indonesian)
- Must have a strong interest in crypto/blockchain/technology space
- Strong work professionalism and collaboration to work remote with global marketing team members
- Experience in funnel optimization for converting users from registration/ signup to active platform users and platform volume
Working at Binance
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire