Digital Marketer (e-Commerce)

A skincare technology client is seeking a Digital Marketer (e-Commerce) to manage all online activity related to sales, traffic acquisition, conversion, A/B testing, and reporting. You will also be responsible to develop and implement an e-Commerce strategy to improve website performance.

This is for a remote position. We welcome candidates from any location. Resumes are to be submitted in English.

Responsibilities

Commercial

• Analyze new trends and business opportunities in the global market.
• Drive e-commerce & marketplace sales performance through the right commercial acumen, assortment, correct pricing, and on&offsite promotion.
• Generate strategies for partnerships and co-marketing.
• Work with Finance and CCO to ensure that e-Commerce operations are profitable.

CX and Customer Loyalty for marketplace and dotcom

• Work with CS, and CX to ensure NPS goals are met (and exceeded).
• Analyze the performance of customer touchpoints to ensure the right service level is delivered to customers.
• Manage customer retention and loyalty programs.
• Ensure the brand comes through all interactions with our customers.

Operations for marketplace and dotcom

• Define and revise order fulfillment policies and procedures with the supply chain/operations team to decrease customer friction.
• Work with CS to develop a service recovery framework.
• Develop and implement the roadmap for the online store's functionality.
• Manage and review e-commerce operations and processes.
• Measure order fulfillment and customer satisfaction performance.

Technology for dotcom

• Develop, manage and measure the performance of technology vendor relationships.
• Manage the procurement and implementation of new technologies.
• Work with product and technology teams to put forward new technologies to better our interactions with customers, while reducing costs.

Performance Marketing for marketplace & dotcom

• Define the right performance marketing goals and work with performance marketing vendors and consultants to deliver the right ROAS/ROI for the business.
• Work with Branding, and creative teams to generate the right creative to be used in performance marketing.
• Work with BI to generate the right reporting on the performance marketing results during business reviews for different regions.

Requirements

• At least 5 years of e-commerce experience and a keen interest in the beauty industry.
• Strong track record of analysis to drive business and unlocking business opportunities.
• Knowledge in execution and optimization of digital marketing channels such as Google Ads, Social Media Ads, e-mail marketing, and affiliate marketing.
• Hands-on experience in Google Analytics, Content management systems (Shopify), Adobe Creative Suite, and Google Suite.
• Knowledge of attrition modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools.
• Familiar with e-marketplaces backend dashboard.
• Exceptional organizational and prioritization skills to support an ability to manage multiple projects at once across cross-functional teams.
• Digitally savvy and active in social platforms with a good sense of aesthetics to understand the core brand identity of the client and replicate it across channels.
• Strong presentation skills with a proven ability to communicate with a diverse group of people and audiences.

About Hire Digital

Hire Digital helps enterprises and growth companies build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency.

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