Database Marketing Coordinator

Remote Staff
Remote Staff
( Marketing )
asiaremotejobs.com  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Status: Full Time (40 hours/week)

Schedule: 9:00 AM - 6:00 PM Sydney

Requirements

  • Experience managing customer databases and data management.
  • Experience with email marketing systems.
  • Experience reporting and analyzing data.
  • Ability to prioritize and handle multiple projects in a fast-paced, agile environment.
  • Experience developing and managing processes and best practices.
  • Understanding of CAN-SPAM, GDPR, CASL, CCPA, and other email compliance regulations.
  • Understanding of HTML and CSS to QA an email.
  • Excellent communication and problem-solving skills.
  • Highly organized and detail-orientated.
  • Experience with Intercom, Stripe, Segment, Mix Panel, WordPress or a similar CMS, and Notion is a plus.

Duties and Responsibilities

Manage the Customer Database (Intercom)

  • Serve as the primary point of contact for the customer database, identifying opportunities to improve data management.
  • Responsible for the maintenance and integrity of the customer database, ensuring the data is accurate, current and consistent.
  • Manage segments, tags and customer attributes - ensuring it works alongside other information systems.
  • Maintain database performance by troubleshooting problems related to performance and capacity.
  • Conduct regular audits to ensure data integrity and quality remains at high standard.
  • Develop and manage processes to ensure best practice is followed and that the customer is always the focus of what we do.
  • Assist various departments (growth, content, development) in using the database to support business operations.

Email management (Intercom)

  • Coordinate with content and growth teams in development of email campaigns - taking customer journey maps and building them out (includes marketing newsletters, production notifications and lifecycle campaigns).
  • Ensure emails meet high and quality deliverability standards, developing and upholding best practices and standard naming conventions.
  • Develop and manage ongoing optimization of automated email campaigns through comprehensive, measurable A/B and multivariate testing plans.
  • Ensure email templates are continually optimized.
  • Produce regular reports on campaign performance.
  • Conduct market research to follow trends and competition.

Marketing Analytics

  • Create and manage tracking URLs to measure the effectiveness of marketing and content campaigns.
  • Produce regular reports on performance.

Website Management

  • Build pages our in the CMS
  • Keep track of all content changes across multiple systems
  • No Web Dev experience necessary, CMS works just like WordPress
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