Content Writer

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for an experienced Content Writer who can produce stimulating written content to educate, inspire and excite our existing and new audiences. With global reach, your material will shape how the world sees Binance.

A proficient Content Writer will be responsible for inbound marketing strategies and creation of content for avenues such as our homepage, blogs, social media, PR announcements.

Content development, with the intent of attracting customers, will be a large part of this position. Content developed needs to be fresh, up to date, and engaging for the customer.

Being current on the cryptocurrency, blockchain/DLT space, new technologies and marketing trends is vital to success in this role. The expansion of the company’s digital footprint is your ultimate goal, along with brand awareness.

Responsibilities

• Creation of multiple articles weekly with the goal of educating, exciting and inspiring our global audience and attracting new fans to our platform
• proactively proposing ideas for new avenues and types of content to share with out users
• Generate ideas to increase customer engagement, while receiving and responding to feedback from customers.
• Analysis of web traffic metrics and optimization of content
• Edit, proofread, improve, and deliver engaging content to the customer regularly
• Design marketing strategies with goals that are short term as well as long term.
• Achieve business targets through content marketing strategies
• Ensure a diverse web presence by sharing content through a multiplicity of channels

Requirements

• Excellent creative writing ability, proven with available examples
• Passion and experience writing in the IT/Tech/Fintech field, especially for the cryptocurrency space.
• Clear, concise and unambiguous writing style
• Ability to produce content quickly, on a regular basis
• Strong social media platform understanding
• Native or close to Native level English ability.