Chief Marketing Officer – Fintech/Cryptocurrency

Bixie
Bixie
( Marketing )
asiaremotejobs.com  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail

Job Description: Chief Marketing Officer – Fintech / Cryptocurrency

Role: Chief Marketing Officer 

Duration: 6 months minimum

Schedule: Full time 

Location: Bangkok/Remote

Objective: Support the Bixie 

WOMEN STRONGLY ENCOURAGED TO APPLY

WHO WE ARE 

Bixie is a financial technology companycommitted to realizing financial freedom for women. The company develops web-based applications that support, educate and provide women with the requisite tools to grow their wealth, regardless of their starting point. 

WHO WE’RE LOOKING FOR 

We are looking for an experienced and driven Chief Marketing Officer to join a fast-growing Fintech that is at the cutting edge of the industry. As CMO you will have huge autonomy to set the vision for the business as it continues its rapid scaling.

If enriching women, and ending gender inequality are your thing, join us! Learn more about our work at www.mybixie.com

TERMS OF REFERENCE

  1. Oversee all marketing operations, responsible for developing the marketing strategy and vision for all the markets in which the business operates.
  2. You will oversee growing and leading a global team of marketing professionals who are able to drive the company forward
  3. Setting the vision and strategy for the marketing function to support the overall priorities and objectives
  4. Direct the Market Research in accordance with the latest trends in the market
  5. Work closely with other departments, compliance and legal
  6. Develop a marketing plan but also oversee its day-to-day implementation
  7. Be aware of the short-term tactical activities across the team
  8. Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice
  9. Create a solid network of strategic partnerships
  10. Oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
  11. Develop and monitor campaign budget

DESIRED QUALIFICATIONS

  • Experience as a chief marketing officer or similar role; in a fast-growing start-up
  • Experience running successful online and offline campaigns 
  • Proven conversion track record 
  • Experience with SEO
  • Previous experience in a fintech, cryptocurrency or blockchain-related tech
  • Proven success building a global team and setting the overall marketing strategy
  • Have a deep understanding of online marketing & analytics 
  • Understanding of market research and data analysis methods
  • Creative with analytical capabilities
  • Outstanding communication and interpersonal abilities
  • Up-to-date on the latest trends and technologies in digital marketing
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