Brand Management Specialist

OVERVIEW:

Responsible for the implementation plan and execution of brand and product communication activities to create brand awareness and to push sales volume

RESPONSIBILITIES:

1. Execute and implement the brand and product communication plans, activities, campaigns under approved marketing and communication strategies:

- Produce communication materials (contents, photos, videos…) for online & offline channels

- Work with agencies for planning, execution, monitoring, assessment of 360 communication plans

- Work with sales department, market information team,… to build game plans for building brand awareness in each market

- Planning and execute the promotions for home builders to push sales volume

2. Manage and take care the own media platforms:

- Update news and information on website Fico-YTL

- Build a schedule and content for Facebook post, Zalo broadcast, update video on Youtube

- Design and propose spec for POSM and Sales kit: company profile, brochures, gifts,… under approved plan or from other department’s orders

- Manage brand discipline and brand consistency, ensure Fico-YTL brand guideline

- Other assignments as assigned by line managers or Head of Department/BOM

JOB REQUIREMENTS:

- Educational qualifications: Bachelor in Business, Marketing or related majors

- Relevant experience: At least 03 years of experience in the same role

- Good command of English language

- Core competencies: Problem solving, Communication, Customer focus, Adapt & learn