Brand Management Specialist

Fico-YTL Cement
Fico-YTL Cement
( Other )  Remote (Asia | APAC Time Zone Permitted)

Job Type : Full-Time
Experience : 3 to 5 years
Education : Bachelor Degree

Job Detail


Responsible for the implementation plan and execution of brand and product communication activities to create brand awareness and to push sales volume


1. Execute and implement the brand and product communication plans, activities, campaigns under approved marketing and communication strategies:

- Produce communication materials (contents, photos, videos…) for online & offline channels

- Work with agencies for planning, execution, monitoring, assessment of 360 communication plans

- Work with sales department, market information team,… to build game plans for building brand awareness in each market

- Planning and execute the promotions for home builders to push sales volume

2. Manage and take care the own media platforms:

- Update news and information on website Fico-YTL

- Build a schedule and content for Facebook post, Zalo broadcast, update video on Youtube

- Design and propose spec for POSM and Sales kit: company profile, brochures, gifts,… under approved plan or from other department’s orders

- Manage brand discipline and brand consistency, ensure Fico-YTL brand guideline

- Other assignments as assigned by line managers or Head of Department/BOM


- Educational qualifications: Bachelor in Business, Marketing or related majors

- Relevant experience: At least 03 years of experience in the same role

- Good command of English language

- Core competencies: Problem solving, Communication, Customer focus, Adapt & learn

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